Wilkin & Sons Damson Conserve
Damson, also called the Damask plum, is a particular variety of plum ideal for those prefer a less sweet jam. It is sharp & fruity, with an oval shape, a smooth-textured yellow-green flesh, and skin from dark blue to indigo. All damson fruit is grown in the Tiptree orchards and picked at the peak of its ripeness.
Arthur Charles Wilkin joined with two friends to form the Britannia Fruit Preserving Company. He stipulated that the jam should be free of glucose, colouring and preservatives. The first jam was of such high quality and impressed one Australian merchant so much that he arranged to buy every last pot. As new varieties were added the distinction between jams made with home grown fruit (Conserve) and foreign produce (Preserve) was made.