Wilkin & Sons Wild Blueberry Conserve
Arthur Charles Wilkin joined with two friends to form the Britannia Fruit Preserving Company. He stipulated that the jam should be free of glucose, colouring and preservatives. The first jam was of such high quality and impressed one Australian merchant so much that he arranged to buy every last pot. As new varieties were added the distinction between jams made with home grown fruit (Conserve) and foreign produce (Preserve) was made.