Daim Bar

First off, a quick explanation: Daim Bar was originally called Dajm bar when launched in its native Sweden in the 1950s, and was renamed Dime bar for the British market until 2005! It’s now known universally as Daim. Phew.

Thankfully, the product itself remains unchanged… this great tasting Scandinavian classic still comprises that mystical caramel substance that manages to be brittle yet chewy, and is also still covered in yummy, mouth-watering chocolate.